Fashion Marketing
Author Mastering Fashion Marketing (Palgrave Master)
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This review is from: Mastering Fashion Marketing (Palgrave Master) (Paperback)
This book was quite good, discribing the exact information that I wanted to find. But the thing is just that I read the wrong book, because I'm in undergraduate year.
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Mastering Fashion Marketing by Tim Jackson and David Shaw (2009, Paperback)
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Fashion Marketing (Wiley Desktop Editions)
‘Clothing that is not purchased or worn is not fashion’ (to paraphrase Armani)Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil your creative potential and be a financial success: What are the major trends we should be monitoring?; How should we set our prices?; What is the most effective way to get our message across about the new product range?; Which colour-wash will be the most popular with buyers?
Marketing is now a firmly established element of most fashion and clothing courses. Fashion Marketing is written to meet students’ requirements and has many features making it essential reading for anyone involved in the fashion and clothing business:
· deals with contemporary issues in fashion marketing
· up-to-date examples of global good practice
· exclusively about fashion marketing
· a unique contribution on range planning with a practical blend of sound design sense and commercial realism
· a balance of theory and practice, with examples to illustrate key concepts
· clear worked numerical examples to ensure that the ideas are easily understood and retained
· over 50 diagrams
· a glossary of the main fashion marketing terms and a guide to further reading
· a systematic approach to fashion marketing, not hyperbole or speculation.
The new edition has been updated throughout with new material on different promotional media, visual marketing and international marketing research; and new coverage of internal marketing, supply chain management, international marketing communications as well as the role of the internet.
See www.blackwellpublishing.com/easey for supporting pack for tutors, including PowerPoint slides for each chapter plus ideas and exercises for seminars.
Fashion Shop Clothing Apparel Boutique Business MARKETING PLAN MS Word / Excel
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The End of Fashion: How Marketing Changed the Clothing Business Forever
The time when "fashion" was defined by French designers whose clothes could be afforded only by elite has ended. Now designers take their cues from mainstream consumers and creativity is channeled more into mass-marketing clothes than into designing them. Indeed, one need look no further than the Gap to see proof of this. In The End of Fashion, Wall Street Journal, reporter Teri Agins astutely explores this seminal change, laying bare all aspects of the fashion industry from manufacturing, retailing, anmd licensing to image making and financing. Here as well are fascinating insider vignettes that show Donna Karan fighting with financiers,the rivalry between Ralph Lauren and Tommy Hilfiger, and the commitment to haute conture that sent Isaac Mizrahi's business spiraling.
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22 of 23 people found the following review helpful
Names, Names, Names, dahling, By Delancy Street Books (New York, NY United States) - See all my reviews
This review is from: The End of Fashion: How Marketing Changed the Clothing Business Forever (Paperback)
I'm glad that I finally got the book after seeing Teri on the Oprah show and the Metro Channel. Her reporting genius and years of experience show as she single-handedly unveils this industry which too often tends to believe its own hype. It was especially interesting to read her accounts of the ways in which the homogenization of large American retail stores has bolstered designers' marketing and branding efforts and subsequently, and ironically, led to the death of fashion. This read was especially timely as I watch my hip trendy New Yorker friends spending $200 on banal denim pants in assorted hues. My only regret is that Teri never once conceded that designers are artists; her approach was strictly business and on those terms this book is brilliant.
18 of 19 people found the following review helpful
Fashion books tend to be vapid. This book packs a wallop, By clothing design entrepreneur (Atlanta, GA United States) - See all my reviews
This review is from: The End of Fashion: How Marketing Changed the Clothing Business Forever (Paperback)
Teri Agins did a terrific job with her book "The End of Fashion". The title sounds a bit fatalistic, but the content and tome is fantastic. I've always wanted to know the history, business practices, personality and profiles of accomplished designers and Teri Agins delivers all this beautifully. No malice is detected and Ms.Agins' professionalism is evident throughout. No catty swipes are made, even when she discusses Donna's exorbitant overhead and sample process or when she discusses Tommy's obsession with everything Ralph Lauren. Remember Ralph: imitation is the sincerest form of flattery. I'm so glad to know what really happened to Mossimo and Zoran. This book about fashion designers and the fashion industry is a great read. I highly recommend it to fashion and garment industry types as well as for the informed or curious customer.
14 of 14 people found the following review helpful
A "Must Have" Book for Fashion Designers,
This review is from: The End of Fashion: How Marketing Changed the Clothing Business Forever (Paperback)
I bought this book 2 years ago and I still read it over and over again. When you're in Fashion Business, you always want to know what others - "your competitors"- do at the same time. How they react to the same trends, how they manage their works, how they do their fashion shows, what they think of, etc. This book tells all the backstage, all the things about Fashion Designers, all you wanna know and things you'd never think of. It's easy and fun to read. If you're a beginner in Fashion, you must have this book. This book is like a kitchen and every single page is a recipe...
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"THE WHY OF THE BUY: Consumer Behavior and Fashion Marketing" Hardcover Book
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