Fashion Merchandising
Merchandising of Fashion Products
Taking an integrative approach, this book provides a fresh and comprehensive look at merchandising across multiple levels within the industry pipeline. With emphasis on merchandising in the FTAR complex, the book looks at the entire process from strategic planning, to product creation, to product preparation, to a buyer’s shopping of the market weeks, to product delivery and presentation to the consumer. Using industry pictures and insider information, the book addresses the modern marketplace and links both manufacturing and retailing to the consumer through the merchandising process.
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Mastering Fashion Buying and Merchandising Management (Macmillan Master)
The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry. - Covering design, marketing, sourcing, negotiation, range planning, supply chain and stock management, it clearly integrates current operational practice with theory. - This, combined with a thorough explanation of careers, makes it a key text as it provides an important reference source for existing practitioners, as well as being vital for students, new entrants and those seeking a career change into buying and merchandising.
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2 of 2 people found the following review helpful
Mastering Fashion Buying and Merchandising Management (Palgrave Master), By
This review is from: Mastering Fashion Buying and Merchandising Management (Macmillan Master) (Paperback)
Mastering Fashion Buying and Merchandising Management (Palgrave Master)Realy good book that gives you the inside of a fashion brand and buying oganisation. Recomand for it's simplicity and profesionalism. You can use it in your own business with some smaller changes. Suitable for larger and smaller companies. |
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Fashion Merchandising by Stone & Samples
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Fashion Marketing and Merchandising
This new title is the revised edition of the popular Goodheart-Willcox text, The World of Fashion Merchandising. Fashion Marketing & Merchandising brings to life the business aspects of the fashion world. It presents the basics of market economics, textiles, design, and promotion. This edition gives an in-depth view of the entire textile/apparel/retail soft goods chain and offers a comprehensive study of retail fundamentals and strategies for retail success. Hundreds of new color photos make the world of fashion come to life for fashion marketing and merchandising students.
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3 of 3 people found the following review helpful
Excellent presentation of fashion merchandising processes, By FRANCESCO FERZINI (Switzerland) - See all my reviews
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This review is from: Fashion Marketing and Merchandising (Hardcover)
It is now several years that I work in the commercial side of the fashion industry (trading). This book offers a scenic panorama of the fashion business processes from A to Z. Anyone working in the fashion business should have at least the basic knowledge of the merchandising cycle, from raw materials, to manufacturing, distribution and retail. I recommend it.
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In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry
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In Fashion: From Runway to Retail, Everything You Need to Know to Break Into the Fashion Industry
If you've ever dreamed of working at Vogue, photographing supermodels, or outfitting celebrities, In Fashion will equip you with everything you need to know to get an “in” into fashion. Former beauty and fashion news director of Harper's Bazaar and editor in chief of Seventeen, Annemarie Iverson—the outsider’s insider—knows just how to get noticed and stay on top. In Fashion is packed with her insightful tips, along with advice from leaders at Michael Kors, Bergdorf Goodman, Condé Nast, and more. Straightforward, honest, and insightful, Iverson has put together a book that will help you determine your best fashion career fit will providing a bird’s eye view into the most elite fashion companies. Along the way, you’ll learn what school may be best for you, as well as how to write a chic resume, handle the pressures of a fast-paced environment, hone your skills to make you a success in your ideal job, and more. The most comprehensive guide available for a notoriously competitive industry, In Fashion exposes all of its seams, with plenty of details on what it's like to work at dozens of of elite and cutting-edge companies. Whether you're just getting started or are considering a career switch, In Fashion offers all the resources you need to land your dream job in fashion.
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The World of Fashion Merchandising
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